If you’ve been in sales long, then you must already be aware of the need for consistent selling performance and definitely need to know What actually is!
What actually is a Consistency in Sales Performance
The first answer is quite obvious of course, that is usually the need for repeat sales – and there are many benefits to repeat sales. Repeat sales can result in a positive and predictable flow of income and a long time of steady and increasing profits to the common good of the business.
Then what is a successful sales performance?
Whether you are selling on a personal basis, in a Corporation or as a freelancer – a successful sales performance is measured by the sales generated. However, with sales generating leads being the lifeblood of a website like business, it is important to that the prospect or client receives the best possible education to enable them to make a decision.
As a result all too often many individuals find themselves in sales transactions where the salesperson has lost contact with the prospect and they are left alone to make a decision on the spot.
An effective sales procedure ensures that each time a prospect comes in contact with your selling plan, they are informed in a clear and precise fashion the appropriate steps you are going to take them through. It is very rare that one finds a seasoned professional that is immune to the 5 brick wall types that can be beneficial to their sales career.
The latest research and statistics confirm that 50% of the buyers become ‘un-satisfied’. They have seen it all before, and no matter how professional they are they cannot wait long enough to get professional help and help them change their minds once the sale has closed.
The other way is to commit a small amount of money to some form of training to be able to create a more effective way of dealing with these brick walls. However, studies indicate that 90% of those attending a course never actually implement what they learned!
This is where the importance of having a good plan is critical to your success and should be incorporated into all aspects of your business. Consistency and your sales career will then benefit.
What is a Successful Sales Plan?
1. Consistency is one of the most important key factors when you are considering what actually is a successful sales plan. The effect of this alone will determine what achieving this goal is at the end of the day!
2. When you find someone that you want to emulate in your everyday life as you relate to them, then it is important to get connected. Simply by communicating get contacts in one way or another is another way of achieving this aim.
3. Your plan should be a living document to at least monitor the progress at every stage and make adjustments as and when required.
4. The structure of your sales plan should be matched to the function of the plan that you are trying to find. For example, with a large product sales plan you will will need to have you sales team use all of this plan to deal with a large volume of prospects and clients in a resignation makers2010 world.
For an individual you are trying to sell on a personal basis or perhaps as simply a service provider it may be much wiser to start off by targeting smaller clients in a constant and consistent way and then build up to a much larger number in the future.
The other side of the coin is to ignore or encourage a more frequent and consistent delivery of the service that entices repeat business. For a individual with a service based firm you may find that the better you commit to repeat business the greater the effect of this will have on your profits.