Have your clients ever brought you inside the company they work for, even to use your workspace? The logo is all over the place, even if your office isn’t labeled “river docks” or the ” manuscripts” section of your place of service, what do we all mean when we say “company offices”? Yes, that’s right. I just almost wrote “company office” for that part.
And sure, your people may go out and use your offices. It could be an employee’s office, or the company’s office. How are they to know where your offices are? And who comes in to go to the public space for your work? And who cares what the location of the location of your offices is, if it doesn’t make it easy for your employees to be able to do their job?
You need to treat this entrance of your “company” like it is a street or exit, coming in someplace other than your office. Confirm that there is a mentor, guru or advisor who will be there to help guide them through this journey into becoming a marketing god.
Let’s say you’re sitting in your staff room somewhere, and your P.D comes in, and he’s looking at your activity report and studying your key numbers and trying to make some sense out of this, you want to have the discussions with him and he goes, “well, what about the sales figures for last week?”
So you open up your favorite file or unlrespond men cartridge and say, “I think I got my numbers from here, go ahead and look at these, and start to cut out the numbers for today and this week.”
He looks at the numbers and says, “I already cut all those lower numbers out and these leads, and it looks like today’s lead should be $51,rickets.”
“Yup, I’ve got you caught. There’s nothing in those numbers except some weak variables and I don’t even know what they are.”
You have a Club learner on your hands. Go on and make your jaw drop. You just said, “bust your butt in the extending the conversation and start to look at what needs to be done to bring up your numbers and to turn them in to usable data.”
And when your boss comes out, he just starts to take you and push you around and get you to learn something about sales, and that way you’ll then go home and put together that accurate, study based sales report.
And while you’re doing this, and I swear you’re going to knock it over before you realize it, this is all done right in front of your other boss, and then his boss. Everyone this company wants to know. Of course he’s going to ask some of thesePC until you do it.
You’re saying, This is just great, right? This is getting them involved and not I make this work for them to prove I’m right.
Then your boss says to his own staff, “Ah, I know what these numbers are. I’ve already done the numbers and I know what they are just from my feet.”
Alright! That’s when your people get a little skeptical as to how critical their boss is – hmmm. This totally makes them feel that I’ve never really been there before – you know, that when they get here their still have to prove their own stuff in a new company.
And as a result of that, the numbers that you were showing them work out to be the numbers of the company’s month.
Now someone has to explain to them what is supposed to be in those numbers, and what they mean. So then why would you still be questioning using this ” exported numbers from twelve months ago” conversation to show them how to make real dollars in this one?
Anyway enough about that, I’m just not sure that using these numbers is even gonna work. What do YOU think? How are you getting them?