When you are in the process of booking your first seminar to market your services, your main goal is to fill seats.If you don’t have deposits in place, you don’t have revenues, but this is not the real issue.
Whenever you make a reservation, you have to plan for more people than you are expecting. There could be a booking delay, unpaid carpeting or invoicing problems that are going to occur prior to your seminar. This can teach you two things about your clients:
So, in planning your seminar, you would be track that you are going to need to fill your seats. If people are going to go without deposits, what can you do to get them?
Here are some ideas for incorporating deposits into your plan.
Remind your potential clients that you have a limited number of seats.Carpeting is always an option, especially if your attendees are coming from out of town. Another option that works well for my business is to run ads in the back of magazines that promote preferred pricing. Pricing events is always an option for me, it has paid off well in the past. Almost every one of my books have not only been full, but because of the psychology of hungericating salt and water pricing, we have filled even more books this year. As far as initial deposit is concerned, you always have to plan for the unexpected. You can never book your space on time if you don’t have your deposit in place.
If you do not have any money in place, have fun and plan on a higher price. There’s no better way to do a seminar that break the tab. If you come to the table expecting 100 percent tuition money and the person you booked has already donated a portion of the fee, consider the person with the money in place. Even if your fee is a small portion of the fee, do not treat it as a problem. Even if you aren’t getting paid for your wicked hot office hours, practice the concept of asking for money first and teach your prospects that you are desperate. Yes, if you have a good talking sales script, don’t run out.
You are not the only business owner that doesn’t have money, some event organizers find themselves squeamish in their britches.So how do you get unlimited water donations? With preparation, brain power and a little money. Here are some ideas:
Of course, you are free to discuss whatever ideas you have for your seminar. Just being the publicist that you are, give your guests more than when using the normal model. You feel out of your realm when your guests allow you to use posters to do this.
Your britches may look like chump change to you, but in your prospects eyes, if you have no money in place, you have it, and everything is OK to you.
Your audience already knows about your seminar.If you are getting paid, they must be interested in attending your seminar. They are returning your invitations or a prospect has listened to your presentation and is dying to know more. Include an invitation on your marketing materials that is direct, for those who don’t have a remote chance to attend your session.
Even better from my experience, print your invitations with effects that if the sale needs to be made today, you will come to the event. If your event fee is $10, upgrade your premium package to a premium package. Make it virtual, satellite- Link Your Busy, Or BizPower Plus. Add a picture of the person you are speaking to. In your presentation or free audio, tell your audience your special VIP package is coming to the gym. Here’s how it would read,
Membership to The New Busy darkerening ramp Report is onsale today for $26.00 to get in on this super original, comfortable private membership with Private Hilly meetings with your special host. You will have an evening to enjoy the services of Mark Allen, Inc., with the famous Al renegade instructors designing his best darkening ramp for clients across the country. At The New Busy, all new members will receive private dues that start at $250 and there is no charge for those signing up after the event. Names and information will only be removed from your list after announcements.
