If you’re a business owner that’s interested in working with senior talent, think again. Most of the business recruitment agencies in the United Kingdom are digging their way into 69 and older without much of a prayer. I hear a lot in the news about senior workforce shortages. Whether you’re in retail sales, pharmaceutical manufacturing, nursing, insurance, or some other business, I’m sure our industry will experience it, too.
The result is that it’s going to take some desperate measures to attract the talent that’s needed. It’s your first attempt to establish that work force that you need to grow your business. The only problem is that it can be a negative experience for new business owners like you. That is why many businesses make use of an online business directory to find new talent.
If you’re thinking about the power of a small business directory, take the time to read the tips below. Some of them are simple to implement and others are more advanced, you’ll just need a little advanced knowledge that most new businesses certainly don’t have at their fingertips. But if you look at them with one eye and a pair of fresh eyes, you’ll soon start to see big word words that are testimonials, recommendations, and comments already being included on these business directories. No matter how familiar you may feel with this process, the problem that you’ll soon be solving while you’re looking into the Internet is probably easier than you expected it to be.
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The first thing you need to do to see results from an online business directory is to limit yourself to collecting information and feedback from employees. It’s best to keep business directories, and partners, to a general and job title. Better too few categories than too many. This will allow these directory sites to provide a more customizable list of services, as opposed to quantifying your results based on job title.
Yes, you can have the general title of Client Manager rather than marketing manager. If you go with this strategy, make sure you’re aware of the difference when you submit your job opening. Many databases end their name as Client dealers. If you submit it as marketing manager, once they have your file, you’ll be locked into that title, which is a bit limiting. If you submit it to HR, you’ll have to remove that term as soon as they figure it out.
If you’re working a great product, you’ll also want to redefine your title to include Sales Agent. Again, if you submit it as a resume to a job board, a hiring agency, or an area-specific job board, they’ll keep your ego back at home, and that will come across as a little damaging when you’re trying to establish your business.
Once you’ve established the above influencers, you may want to take advantage of the space available on your business directory pages. Not many of those areas will be a fly-by-night option for your categories; however some will be worth the extra effort that you put it unnecessary.
You’ll need to go back and Web search using the right keywords for each area of your business. For example, if your new company is selling urban clothing, you’ll want to include your city or state. Once you’ve found that keyword SEO tactics like link building and email lists will make your site more relevant to your market. Just remember, if you’re all-in and all-at once, you’ve wasted a lot of time and energy. Having a business directory page where you can avoid the over-invered practices of marketing your company can go a long way toward creating a secure working environment for you and your staff.
