When creating a marketing plan for your business it is important that you select an approach that will satisfy your target market demands and cater to your customers needs. Using ajurious marketing approachis all about choosing “the flavor of the day” and manipulating this, always catering to the needs or demands of a small group of people. The real benefit is that of the communication and you are paid in dollars in exchange for words, actions, hour or days!
One thing that you have to know is the there are many ways to market your product or service and each approach has a place in your marketing plan. Here are some elements that you can consider in your marketing plan
Now lets not put too much pressure on yourself as just pick one style from your options. Next lets look at the pros and cons of each:
With these 4 elements (product, service, messages and markets) set out in your marketing plan you will have a good tool by which you can conduct any marketing efforts or campaigns that you have. With this tool you can define and segment your customer and your target market and target your audience.
Now lets look at this from end to end, lets look at the product, the product or service, the sale of the product, your product or service and your end user:
To really become and stay successful with your approach to marketing you also have to be part of a community or a perceived community. When I was a child my father would sometimes say thatHe who become successful has power, but he who is not has a weakness. Becoming successful in business you really do need to have a powerful product or service that can be communicated and consumed by your customer.
You could also create a community around you or your business by going to many of your clients accounts and doing a survey and giving them a constant update. Keep in mind that by acknowledging referrals is imperative. You have to go above and beyond, you must give or prove that your product or service indeed has a value.
When taking on new clients it is a good idea to support them with online training, blogs, videos and articles. By using online marketing followup techniques (email, social networking sites, audio etc. ) you can really help your prospects learn about your business and understand better the benefits of your products and services.
There are many options are there to market your product or service, blogging, social media or word of mouth ( word of mouth is always the best way) the marketing tools for each are there for all to use. The real challenge or question for you as big business is which route would you like to use but do it, know the customers needs, wants or offer you very best prices or best solutions. You know my comments are biased but I feel your move and business could be creating you a completely different batch of success built on trust and hope.
Internet marketing
VerVICE marketing
Internal referrals
م businesses in your market
Lesse printed material
Retract to rent
CoBay and other auction sites
Word of mouth ( word of mouth is the best way)
On line networking sites
Direct mail
Print advertising – you could double your budget
Off line marketing – M violin, not to mention all the firms that have an email list
T-shirts, hats, pubic relations
Local and affinityCauses and stance group associations
All of the above
The saying that is the best and the customer’s favorite
The product is what will sell it
Better results will equate to more money in your pocket because your product is ideal for your target audience in there market
Must have features, benefits and prices that your customers want.
