The Number One key to your success in business, should be the beginning of every day or every week. You see it written most of the time in this book, but what does it really mean? The only true success is achieved after a person has built a legacy. So, build it right and you will succeed. So often we fly by the seat of the pants.
When we start off any business or career, no matter what, without a plan and a good mindset, we are setting ourselves up for failure. Virtually every person that starts a business, or profession comes to a point when they say, where do you start? The fast way is to make a list of the things you want to do in the next 60 days to make all the things on that list come true. Most people come to their list of things to do and say I do not have time to do everything on that list. You have to make a conscious decision to meet those things that you can and want to do. While there are always a few things that are going to fall through the cracks, you must learn to rely on those few things that are manageable.
In your life you have a similar process. You need goals. You have to come up with a 20 or a 30 year plan. A 100 year plan is best. The shorter the time frame, the better. Keeping your focus on those few things that are truly worth the time investment is what is going to make you rich and successful in a very short period of time.
What have you got to offer? In other words, what are your benefits going to be? Just setting up a website may not be enough. You need to outline everything you can do online that will help you make money. Think about the things you can do for a business. We are going to call this sweet sweet.
An important piece of the marketing puzzle is to make sure that you step out from the pack. Do not make the mistake of being like everyone else or your followers. If you are offering something different than the list of 6 million other same old same old bitches who are offering the same thing, you are going to be standing out from the crowd.
You do not have to be a marketer, but you need to clearly answer the question who is my customer and how can they find me? It is repetitively the same thing but no one likes to do it. And, getting people to understand who you are and where you can help them is the name of the game. To break it down to basics, you have to either know who your prospects and clients are, or you have to be able to prospect them.
You absolutely have to have a plan on how you are going to market yourself and your business. A marketing plan on how you are ‘getting the word out’ about your offer (in other words, how you are going to market), is the basis for great success. If you are getting names and email addresses, and you are selling from the content of that email list with your unique message, you are on your way to creating an army of people that are hungry to buy something from you.
Always match what you are doing, with what you are going to do on a daily, weekly and monthly basis. Then if you fail to do it, you make sure you are in a consistent mode with that plan, and that seems to be the key to your success. Now, you are sitting tall with a big shiny sign and you are proud. And, you are neck high in debt for next to nothing because you’ve done nothing, all day long and you still wonder why you are not rich yet.
So there you have it, it’s all about those few goals that you have set for yourself and those that you are going to improve. At one point or another in your life, you are never going to make any of those things happen on their own. You have to have someone who can give you direction, advice and a plan of action.
